It’s that time of the year when marketers and business owners think about what the New Year will bring with respect to continued success.
Done properly, market research can help create successful advertising and communications strategies.
Public relations is an ongoing effort that should be integrated throughout your entire business, marketing and communications plans.
A five-step process can turn the task of setting goals into a meaningful marketing strategy.
You need to be very careful that these words don’t come back and bite you.
Are you familiar with the three basic persuasive categories of pathos, logos and ethos?
The majority of people are looking for a solution when they are on the hunt for a product or service.
The Christmas season is undoubtedly the biggest revenue generator for businesses that have gift-related merchandise or services to offer.
Networking events are not business-related activities that everyone likes. In fact, according…
Networking events are not business-related activities that everyone likes. In fact, according…
This kind of cleaning does not involve mops and pails or culling through old files and office or shop debris.
WOW is what your customers say about you, your products or services, and how you have dealt with them that evokes the response, WOW!
Today just about anyone can produce a newsletter. However, not everyone can do it well.
Integrated Marketing Communications (IMC) remains one of the hottest topics when it comes to operating a business.
From the very first time someone tried to sell something, the number one question on the prospect’s mind is: What’s in it for me?
Another year has come and gone so this seems a good time to pinpoint some trends that will affect businesses in 2014.
Corporate Social Responsibility is proving its value but many companies have a hard time getting their heads around the concept.
The whole concept of marketing is based on putting the right product in the right place at the right price using the right promotion.
What can a business do to make sure their message is seen or heard?
No one likes to admit that despite customer care programs, things can go wrong.