GUEST COLUMN: Information overload

There are so many online information sources available to us, but are they the best places to get the best advice

Facebook, Twitter, a thousand different blogs, a million or so websites, a gazillion Google hits – there are so many online information sources available to us, but are they the best places to get the best advice for your needs?

Especially when it comes to reliable financial and investment information that accurately answers your questions and provides clear direction you can count on?  Not necessarily.  Here’s why.

It’s easy but, there is a lot of information right at your fingertips but how reliable is it?  Key your investment-related question into a search engine and just look at all the websites you have to choose from.  You have to sort through a hodgepodge of unfiltered, unverified sources.  That can not only be a lengthy and frustrating process, it can also lead you to plenty of poorly researched or incorrect information and a risk you may make decisions based on false evidence or ideas that are not in the best interest of you and your family.

It’s one-size-fits-all   It can be tough to tell if the information you’ve sourced is correct or not but even if it is, you can be certain the advice was not customized for you.  You’re getting information that may not reflect your personal lifestyle and goals or the changes that take place in all of the unique facets of your life over time.  Even if you manage to hit on reliable Internet information, how can you tell that it’s right for your specific circumstances?

Personal, professional advice is so important.  Professional financial and investment information, experience and expertise you can trust puts you at the centre of things where you belong.

When you talk to a professional advisor, you get valuable face-to-face advice and recommendations that are an exact fit for your individual circumstances as they are today and as they evolve into the future.  Your advisor quickly becomes your personal search engine for investment advice, tax-saving strategies, family protection measures, the best way to pay for your dream home or to save for a fulfilling retirement, and much more – information you can trust to make informed, confident decisions that are right for you.

There’s no doubt your computer opens up whole new worlds of information and social contact, but your search for the best financial and investment advice can have only one answer:  Your professional advisor.

Andy Erickson is the division director with Investors Group, Vernon. This article is provided for information purposes only. Please consult with a professional advisor before implementing a strategy.

 

Vernon Morning Star