The heart was still beating, but not for long. Soon Salmon Arm will officially retire the slogan “Heart of the Shuswap.”
A bylaw will be prepared for council’s consideration to remove the slogan that remains in the official community plan.
The Development and Planning Services Committee passed the recommendation Tuesday.
The discussion came to the table on Jan. 9, 2012 when council resolved to discontinue the use of the slogan in response to a request from Barry Stokes, president of the Sorrento and Area Community Association.
In December 2011 Stokes gave council a presentation on the logo “Heart of the Shuswap” being used by the Sorrento association. He requested that Salmon Arm discontinue the slogan as it had been Sorrento’s since as early as 1890.
“Heart of the Shuswap” was removed from Salmon Arm’s website and signage then, but remained in the OCP as the original resolution occurred two months after its adoption in 2011. Through the city’s strategic plan process it was realized the amendment is needed.
