The new year is underway so if you have not had time to make some business resolutions, here’s my list of 10 that will hopefully provide some inspiration.
The number one resolution should be to set realistic goals. Most resolutions fall by the wayside because they are simply not attainable. Make sure that whatever you are striving to achieve, you have the necessary resources to make it happen.
This segues into resolution number two which is to seek advice from others. No one can work alone and succeed. Resolve to network with others in the business community. Join the Chamber of Commerce, trade association or industry organization. Reaching out and speaking with others can often help solve problems or generate new business.
Number three is to learn something new. Not just anything but something that is related to your business. No matter what you are into, there will always be new developments and opportunities.
Number four is to make an effort to promote your business. Look for opportunities to get your name out. Times may be tough but don’t pull back on advertising and promotion.
My next resolution is to remain positive. Sure the economy has not been stellar but history has shown us better times will return. There are examples of people who have overcome hardships and succeeded. Find them. Read about them. Get inspired. Put yourself in a positive frame of mind.
Number six is to give added value. I’ll paraphrase something Henry Ford once said: The business that uses its skills and imagination to find out ways it can give more rather than how little it can give for a dollar will be the one to succeed.
Number seven: focus on your strengths. People have been buying your product or service for a reason. You have something no one else can offer. That’s your strength. Just like any athlete who wants to win you need to work at it to make it stronger.
Number eight: explore new media for opportunities to enhance communications strategies. There are more communication tools than ever before. The reality is more are on the way. Learn about them or at least upgrade what you are using.
Number nine is a resolution to do something good for your community. Giving back is not only the right thing to do but it can be good for business. That may sound mercenary but when faced with a need that goes beyond what taxes can provide this is where you can make a difference.
My final resolution is to schedule down time. In today’s fast-paced, always on, always available world, it is becoming increasingly important to take time for yourself. It does not have to be an exotic holiday, it can be something as simple as a hike.
Joe Smith is a communications consultant and an accomplished fine artist. He can be reached via email at joesmith@shaw.ca.
