Community Futures North Okanagan is hosting a workshop for businesses looking to get the most out of their marketing dollars.
In particular it will help business owners find ways to combine conventional and online media to maximize their exposure.
“Marketing is used to identify the customer, satisfy the customer and keep the customer. In the new world of technology it involves traditional tactics and new methods,” said Leigha Horsfield, business services coordinator with Community Futures.
The workshop will will also provide hands-on tips, tools and techniques; show which marketing strategies are yielding the best results; discuss what is involved in developing a plan; and what types of marketing best suit a particular business.
The workshop goes Wednesdy, May 11, 1 to 4 p.m. at Community Futures (3105 33rd Street).
Cost for the workshop is $29 (+HST). To register, contact your local chamber of commerce office.
