Fantasy can become reality for Canadian craft beer fans and The Hobbit devotees.
Surrey-based Central City Brewers + Distillers has signed an exclusive agreement to brew and distribute the series of beers inspired by The Hobbit Trilogy to the Canadian market.
“We are extremely excited and proud to be the first Canadian brewery to get the exclusive brewing and distribution rights to The Hobbit Trilogy series of beers,” said Tim Barnes, vice president of marketing and sales at Central City Brewers + Distillers.
“With the last film of The Hobbit Trilogy coming out in December, we are working hard to get these beers in stores by Christmas.”
As the exclusive Canadian partner, Central City will unleash the three beers selectively tailored to emulate the characters from the films – Gollum (Smeagol), the Dragon Smaug and the vicious Orc Chieftain Bolg – to Middle-earth British Columbia, Alberta, Manitoba and Saskatchewan.
Central City is also working on distributing the beers to the east coast.
The Hobbit Trilogy Series of Beers are:
• The Gollum Precious Pils: With flavors as smooth and crafty as Gollum himself, the beer (5% alc./vol) is brewed in the classic Bavarian tradition, using two-row barley, and hops from the Hallertau region of Germany.
• The Smaug Stout (9.5% alc./vol) is styled after a classic Russian Imperial Stout, but with a subtle hint of Habanero chilies to remind you of the fire and danger awaiting Bilbo and to the Company of Dwarves in their journey to The Lonely Mountain.
• The Bolg Belgian Tripel (8% alc./vol), named after an Orc chieftain who ruled for 150 years – he seems like the kind who would drink his grog of choice and no one would tell him otherwise.
The Hobbit Trilogy series of beers will be sold in 650-ml bottles and will be available at Canadian shire liquor stores.
The final film in The Hobbit Trilogy, The Hobbit: The Battle of the Five Armies, a production from New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM), arrives in theaters Dec. 17, 2014.
For more information, visit http://centralcitybrewing.com/ or http://www.thehobbit.com/
