A Canadian-owned and based company should be strategic about how it presents itself, which is what has driven the vision behind the refreshed brand of Used.ca (formerly UsedEverywhere.com).
The new Used.ca is a natural evolution for the company. While the focus will continue to be on communities and neighbours reducing waste and saving money, the new single name will resonate across the country. The move streamlines Used.ca’s marketing efforts and communications with communities. The brand has gone from 84 distinctURLs to one.
“Used.ca on the surface seems like we’ve only trimmed 11 characters, but it creates opportunties, scalability and a more recognizable name for Canadians,” says Lacey Sheardown, acting president and director of marketing for Used.ca.
Used.ca is Canada’s largest Canadian-owned online classifieds company and is part of Black Press Community News Media. The organization is headquartered in Victoria.
With more than two million unique visitors and 55 million pageviews per month, the family-friendly site is free from adult content, making it a safe place for brands to reach Canadians at a hyper-local level.
For more information, visit www.Used.ca.
