Video can be the key to getting good response from a website, according to videographer Chris Wheeler.
The good news is often the best results are obtained by using imaginative “user generated” techniques rather than an expensive, high production values approach.
“Social media really is conversation,” he said, speaking during the Tourism Wells Gray annual general meeting on April 6. “Discussion is happening out there and doing the work for you.”
Wheeler recently produced three short videos for Tourism Wells Gray featuring whitewater rafting, flight-seeing in Wells Gray Park, and boating on Clearwater Lake.
Before that he was involved in videoing the Olympic Torch Run as it wended its way across the country.
About 35 hours of video is uploaded onto YouTube every minute, he pointed out.
“You want people looking for Wells Gray to find your videos,” he said. “You’re 53 times more likely to be on the first page of Google if you have video content.”
Putting the right name on a video is an important first step. A vague name might mean something to you but not to other people.
“Tag it exactly what it is,” Wheeler advised.
