The long standing Ogopogo logo for the Okanagan Fest of Ale is to be replaced for the 2015 festival.
The public still has a shot at getting their design for a logo in the running before the competition deadline for entries on Jan. 16.
The 20-year-old logo for the festival featuring the infamous lake monster has aged out of relevance, at least for a craft beer festival, said Ginger Budinski, administrator and co-ordinator for the Okanagan Fest of Ale.
“The whole beer industry, and the craft brew industry, is changing and the Ogopogo doesn’t really reflect the changes,” Budinski said.
The Fest-of-Ale organization has received a dozen entries in the competition being dubbed “Farewell Ogo, Choose my Logo” and is expecting a few more before the deadline next Friday.
“The response has been good. We’ve gotten good exposure from it, I believe,” Budinski said.
The board of directors for this year’s festival has yet to meet, but the logo decision will definitely be one of the big items on the agenda as they look forward to the 2015 festival.
“I’m just sitting on them (the entries) until the big reveal,” Budinski said.
Those looking to enter their logo can find the registration form on the home page of the festival’s website at www.fest-of-ale.bc.ca along with the rules and regulations for entering the contest.
Entries must be submitted by a resident of B.C. or Alberta and are limited to one entry per person.
After the deadline, Budinski and the festival board will take the entries into consideration and make a decision, which will allow them to go forward on making promotional materials said Budinski.
“We’re hoping to make a decision on the logo by Feb. 1,” Budinski said.
The creator of the logo will get more than just bragging rights. The winner receives two free tickets to the 20th annual Fest of Ale, $250 cash and two complimentary one-day tickets to the festival for the next four years. The total prize is estimated to be worth $500.
The winner will likely be celebrated at the festival as well.
Budinski said the new logo will definitely be “showcased and highlighted” at this year’s Fest-of-Ale.
Tickets for the 2015 festival go on sale Feb. 1 and the event will take place April 10-11 at the Penticton Trade and Convention Centre.
