Canadian indie folk-rock superstar Joel Plaskett and his band Emergency are in Salmon Arm at the Salmar Classic Theatre April 15 at 7:30 p.m.
The concert is a benefit for the Shuswap Environmental Action Society and will help raise funds to help purchase the property adjacent to the mouth of the Adams River, home to the world famous sockeye salmon run.
Plaskett will be on tour across the country to promote his new album, Scrappy Happiness, which features 10 songs that he has written in 10 weeks, each one featured on CBC Radio 3.
It is an ambitious project that combines the best of both worlds –– using a decades old approach to getting music to the public quickly and taking advantage of new technology to communicate and interact with audiences.
Plaskett will document the process through social media with vlogs, Twitter and online chats, which will be available at www.cbc.ca/joelplaskett.
Plaskett hails from Nova Scotia, where he has been a pop icon for over a decade, winning many awards including a Juno, two Canadian Folk Music Awards and numerous East Coast Music Awards, plus two Polaris prize nominations.
In 2009, he opened for Paul McCartney in Halifax and in May 2011, he became the first artist ever to reach one million plays on CBC Radio 3. He writes catchy, infectious, lyrical rock and roll tunes that fill one with instant joy.
Tickets for the Joel Plaskett Emergency are at Acorn Music in Salmon Arm (250-832-8669) and online at www.ticketbreak.com. For more information, contact 250-679-3693 or visit www.seas.ca.
