The Shuswap Trail Alliance and Shuswap Tourism will host an Every Place has a Story workshop for individuals, businesses and community groups interested in interpretive programming, nature guiding and outdoor education.
Thompson Rivers University’s (TRU) School of Tourism has worked with businesses in the South Shuswap for the past 18 months to develop market-ready, trail-based tourism experiences.
This work, which was funded through Western Economic Diversification Canada and the TRU Red Tree Program, has led to exciting opportunities for these businesses, says Shuswap Trail Alliance project co-ordinator Phil McIntyre-Paul.
Most recently, “experience” packages from the Shuswap were featured in outdoor adventure shows in Vancouver and Calgary, including a Wine and Equestrian Camping experience, a Romantic Cycling Escape for Two, a Salmon Run Nature Retreat, and an Epic Mountain Bike Weekend, among several other intriguing combinations. Interest at the shows was impressive.
TRU’s Red Tree initiative was instrumental in assisting area businesses identify opportunities relating to trail experiences.
It was discovered the Shuswap needs more experienced guides showcasing the wonders of the area through the sharing of stories and knowledge, and by helping visitors discover the region’s natural beauty. It is a theme consistent with Shuswap Tourism’s new Beautiful, Casual, Down-to-Earth community story branding.
To continue building on this momentum, Shuswap Tourism and the Shuswap Trail Alliance have partnered to bring award-winning naturalist and guide, Roseanne Van Ee to the region, with her refreshingly enthusiastic passion for nature and conservation.
Van Ee will share her vast knowledge and experience with local individuals interested in setting up their own nature guiding/interpretive business.
The Every Place has a Story workshop runs all day Wednesday, May 18, at the White Lake Hall. The cost is $25 (including lunch) if you register prior to May 11, after which the cost increases to $40.
Register by calling Trish Wallensteen at 250-835-2221, or email kevinandtrish@cablelan.net. To learn more about Roseanne Van Ee and her workshops, go to OutdoorDiscoveries.com.
