A local sledder was selected from among 1,700 riders from across North America to represent a company dedicated to getting more women on snowmobiles, and making sure they look good while doing it.
Yvonne Weston of 100 Mile House is one of 28 brand ambassadors selected this season to represent and test snowmobiling wear for Divas SnowGear, a women’s snowmobile apparel company launched in 2010.
With the snowfall coming fast and furious in November, Weston was happy to be out so early in the season on her Arctic Cat, decked out in her new black and pink-trimmed snowsuit.
Attractive riding gear for women is hard to find, Yvonne explains. She found Divas SnowGear online and loved their products. As a long shot, she signed up for the ambassador program, which she says seemed really farfetched.
“But, you know, a girl can dream. It turned out I got it. It’s the most amazing news ever. It’s a total dream come true for me.”
The ambassadors are scattered across Canada and the United States, from British Columbia and Alaska on the West Coast to Ontario and New York in the East. All the ambassadors received a new set of snow gear. They’ll be representing the company at trade shows, events, and while out riding in their favourite locations, as well as promoting their snowmobiling adventures through social media. The company is also looking for feedback from its ambassadors on how to improve its line.
Yvonne was born and raised in Germany and moved to Canada in 1995. She’s been snowmobiling with her husband, Darrell Weston, for about eight years. They started in the trails and now they like to ride in the
mountains.
“We didn’t really know how to ride at the time,” Yvonne explains. “We went out and practised and fell in love with it.”
The brand ambassador program is also geared toward promoting the sport of snowmobiling to more women. Yvonne says she came across very few women when she started riding, but she’s coming across more of them these days up in the mountains and backcountry.
“Which is really nice to see. I’m really glad.”
According to Divas SnowGear, all the women who applied showed great dedication to the sport of snowmobiling and wanted to get more women involved in the sport.
“Due to such high-level applications, the selection process was a daunting and difficult task. The selection committee sorted through applications and chose our final ambassadors based on geographical region, riding experience, and involvement in snowmobiling.”
