Black Press
It’s a new year, and time for a new lifestyle.
Black Press has partnered with Kin’s Farm Market to launch the Green Fighters Challenge in 13 communities in the Lower Mainland, including Maple Ridge or Pitt Meadows. The contest will follow participants over several months as they attempt to change to a healthier lifestyle.
One person will be chosen from each participating community to make a change and win prizes.
The grand prize will be a cruise for two from Cruise Experts. It will be awarded at the end of the 13-week contest.
However, one Green Fighter will win a prize during weekly challenges.
Canadian Tire will provide prizes for readers, as well as the challengers as part of their commitment to healthy living, and you are encouraged to check out the Green Fighters website to follow the participants’ progress and share your thoughts about how you are eating better and getting fit yourself for 2013.
The Canadian Cancer Society has noted that changing just one thing about your life, whether it’s eating more vegetables or quitting smoking, can reduce your cancer risk.
Kin’s Farm Market is pleased to be able to provide fruits and vegetables to the participants in the Green Fighters Challenge.
The Green Fighters site will regularly include recipes, special offers and tips for making a change, whether it’s to your diet or fitness level.
Results of an Ipsos Reid survey, commissioned by Fitness Town, released last month indicate just 14 per cent of people in the Lower Mainland actually made New Year’s fitness-related resolutions last year.
And of those who did, about two-thirds stuck to them.
Those who abandoned their healthy plans listed lack of motivation, laziness, and lack of time as their top reasons for abandoning their good intentions.
When asked what would motivate them to continue with keep-fit resolutions, survey respondents said having more time would help, as would personal support from a trainer or nutritionist, or having someone to work out with.
Others people said more money – to buy equipment or for a gym membership – might prompt them to exercise, as would a better schedule (such as a more flexible work timetable) or having a regular schedule or fitness program created for them.
When asked how often they engage in sports or other exercise, 20 per cent of poll respondents said they exercised between five and seven times a week, while 40 per cent said two to four times a week was average for them. About four per cent said they never exercise.
Of those who do exercise, almost 70 per cent agreed they do so to lose weight.
Also included in the survey results were questions about eating during the Christmas holidays. While 71 per cent admit they overindulged, 63 per cent said they felt guilty about it.
More than 73 per cent of respondents said they were wanted to get fit right after the holiday season.
Green Fighters
For more information or to apply to become the Green Fighters challenger for your community, check out www.kinsgreenfighters.com.
