When Kyt Cuthbert from the Cowichan Lake District Chamber of Commerce presented a cheque for $2,500 to the Lake Cowichan Ambassador Program last month, it wasn’t a standalone event.
The chamber donates money annually to the Lady of the Lake Society for all the work they do in promoting the region.
This year Emily-Anne Pastor, Ashley Vomacka, and 2013 Lady of the Lake, Megan Berry have ridden in parades, attended events and acted as goodwill ambassadors for the Town of Lake Cowichan.
The Lady of the Lake Society was formed in 1987 to run the ambassador program. Volunteer society members assist in the selection and training of each year’s candidates, they also act as chaperones at the numerous events the ambassadors attend.
Many businesses support the society as well as the main sponsors: The Town of Lake Cowichan, CVRD’s Area F & I the Lake Days Society and the Chamber of Commerce.
The Lady of the Lake Pageant has been a staple of Lake Days since the first crowning of June Eckert (Olson) in 1944.
