The biggest music event in Victoria is back for the seventh year in a row.
Rifflandia starts today and goes until Sunday night.
Some highly anticipated artists this year include Death Cab for Cutie, Serena Ryder, the Skatalites and Danny Brown, said Lacey Geary, assistant to one of the directors of Rifflandia. However, there are more than 150 different artists over the four days.
“It’s a little bit of everything,” said Geary. “We’ve got indie rock, electronic, hip hop, folk.”
Geary added the festival tries to appeal to a wide audience, which was evident in the 13,000 people that attended last year.
“It takes over the city,” said Geary. “It gives the city a whole new vibe and it’s pretty cool to see everybody roaming the streets going to check out these venues, check out new music and meet new people. It’s very electric.”
New to Rifflandia this year are comedy shows at Fort Common. There will be two stand-up comedians doing two shows a night. The first shows were on Thursday night, with the rest on Friday and Saturday.
Also new this year is the lack of a beer garden. Instead, people with drinks are not contained into one area of Royal Athletic Park, said Geary.
All daytime concerts will be at the Royal Athletic Park, while nighttime events will be at over a dozen various venues in the city, including Victoria Public Market, Anian Surfboards and Copper Owl.
For tickets, visit rifflandia.com.