FORMER Terrace resident Max Durando, now living in Victoria, struck a rich vein of comment several months ago when he suggested Terrace needed a slogan.
Gord Shaben favoured “Terrace – Naturally Dynamic” while Jacques Charbonneau liked “Pearl of the Northwest” and JR Walker looked to a colour palette with “Green Rivers, Red Fish and White Bears.”
Mr. Durando chose “Vibrant by Nature” while Brandon Greenall, in reflecting the current economy, suggested “Terrace, a great place to live, but the rent will kill you.”
These and other suggestions speak highly of how Terrace is regarded by its citizens and why.
But a slogan should also say something to someone from the outside.
Terrace, because of its geographic location, is the hub of the northwest.
Its airport has the most (and growing) passenger traffic. Mills Memorial Hospital is by all accounts the area’s regional medical centre and the city contains the largest number of specialists. Northwest Community College’s main campus is here and the city is the base for senior governments.
Each day employees of numerous companies offering goods and services to the region fan out to other locations.
All of that and more make up the who, what, where and why of the city.
And that leads to the obvious: Terrace – Capital of Northwestern B.C.
Editorial, The Terrace Standard, Oct. 29, 2014
