To the editor:
Communication is a huge part of community development work:
• Building awareness of developing issues;
• Promoting community resources;
• Advertising workshops for service providers and residents to further develop skills; and
• Inviting people to work together towards positive change.
When developing a well-rounded communication plan for the South Cariboo, I feel that the 100 Mile House Free Press is an essential and successful element.
Whether creating eye-catching advertising, informative articles, or connections to small “pocket” communities via area correspondents, the Free Press continues to generously and effectively partner with community members to “get the message out.”
Chris Nickless, Ken Alexander and their team ask questions that draw out pertinent details of the story.
Knowing that community services operate on limited budgets they support advertising with relevant stories of interest to draw attention to the issues. They are sensitive and well-informed when it comes to issues that impact people’s lives.
Recently, we launched an age-friendly initiative in the South Cariboo. The Free Press stories highlighted the successes and challenges that face our community as we deal with aging demographics. Our community has been recognized for the progress we have made and much of this success is due to the coverage you provided of issues relevant to seniors.
On behalf of the South Cariboo Community Planning Council, I would like to say a huge thank-you for your support over the past 25 years.
Your organization has made a real difference in people’s lives.
Lea Smirfitt
(Retired) executive co-ordinator
South Cariboo Community Planning Council
