The Salmon Arm SilverBacks are sporting a new slogan, courtesy of a couple of enthusiastic hockey fans.
Shauna Stewart and Betty Mohninger were the winners of the ’Backs’ slogan contest, and their ideas were combined into one slogan:
Our Team. Our Town. Our Game.
“The 2014/2015 season is the year for our community to take ownership of this team as ‘our’ very own,” says Melanie Hart, SilverBacks’ marketing and communications director. “The contribution of this Junior A Club is invaluable to ‘Our Town,’ on and off the ice, and year round for the economy, our kids, our families and our business community. And, this is ‘Our Game”– Canadians from coast to coast to coast love the game of hockey.
