social media influencers

The Liberal government invited seven content creators and influencers to attend the latest federal budget lockup in an effort to connect with younger Canadians, a demographic increasingly consuming information through social media. Finance Minister Chrystia Freeland takes part in a TV interview after tabling the budget on Parliament Hill in Ottawa, on Tuesday, April 16, 2024. THE CANADIAN PRESS/Justin Tang

Liberal government turning to influencers to get message to young Canadians

Social media stars were invited to budget lockup last week in bid to reach voters online

Bianca Blakney, also known as Pinup Pixie, left, and photographer Sarah Bowman during a photoshoot at Bowman’s studio. (Mandy Moraes/News Bulletin)

Small-town B.C. pinup model has built 12 million followers on TikTok

Vancouver Island TikToker aims for the stars with ‘retro-futurism’ aesthetic

Jul 17, 2023

Paige Pritchard, a spending coach who shares financial advice on TikTok, poses for a photo in her home office, Thursday, Feb. 9, 2023, in Coppell, Texas. At a time when consumers are inundated with so-called social media influencers peddling the latest products online, a slew of TikTok users are leveraging their platforms to tell people what not to buy instead. Pritchard said she chose her career path after blowing her entire $60,000 salary on clothing, beauty and hair products in the first year after she graduated from college. (AP Photo/Tony Gutierrez)

TikTok ‘de-influencers’ want Gen Z to buy less – and more

At a time when consumers are inundated with so-called social media influencers…