A&W Food Services of Canada Inc. has signed a long-term development agreement with sandwich chain Pret A Manger (Europe) Ltd.
The deal follows a two-year trial period.
A&W Food Services holds exclusive master franchisor rights to Canada for the Pret brand.
During the trial period, Pret products were offered in certain A&W restaurants and a stand-alone Pret location was opened in downtown Toronto earlier this year.
A&W says it will introduce Pret’s products in a variety of formats, starting with a national roll out of Pret coffee in A&W restaurants this fall.
It says the development plan calls for an increase in the number of physical locations offering Pret products across Canada over an initial 10-year development term.
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