It’s a made in Salmon Arm collaboration.
Bawtree Software, a Salmon Arm-based mobile application specialist, has launched BrainStar into the Apple App Store.
The iPhone app, a daily activity-oriented program to improve brain fitness, was developed on behalf of Salmon Arm-based cognitive trainers Dawn Benson and Hanne MacKay, who run GoldMinds Brain Fitness.
“Building brain power is like growing a thicker forest of brain cell trees and branches,” says Benson. “The larger your brain reserve, the more it will help you to ‘push back’ if Alzheimer’s or dementia is in your future.”
Benson has been an enthusiastic and dedicated teacher, school principal and district administrator. She has a degree in counselling psychology through the Adler School of Professional Psychology and a doctorate in curriculum and instruction.
Also a dedicated and experienced educator, MacKay has explored how the brain works as it grows and changes for more than 25 years. MacKay has been certified in Brain Fitness for the Aging Brain through the American Senior Fitness Association.
The concept behind the BrainStar app grew out of Benson and MacKay’s work as certified practitioners in cognitive training.
Over the years they have provided brain fitness information to thousands of eager minds.
“Brain fitness is not just for seniors,” says MacKay, “It is like any other fitness. If you can lay down the good foundations in earlier years, staying fit in later life is far easier — whether it’s the brain or the body.”
MacKay says BrainStar provides a comprehensive program, not just games, based on current research as to how to stay at the ‘top of your game’ brainwise.
Within BrainStar, users are given a number of daily exercises along with helpful tips to challenge and strengthen the brain.
BrainStar is available in two versions, a free introductory version and a premium version available for download at 99 cents.
Bawtree Software CEO Hugh Bawtree described working with Benson and MacKay as being a great experience that demonstrates how his company can help share their clients’ skills and expertise with the world via mobile technology.
“They approached us with the idea of ‘mobifying’ their brain fitness courses, and we have worked closely with them to launch a truly mobile BrainStar product,” he says.
Visit goldmindsbrainfitness.ca online for an explanation of how the app works and follow the links to download either or both of the apps.
Bawtree Software is a product development business specializing in research, design, strategy, market validation and software for mobile applications and systems.
Check out bawtreesoftware.com for more information.
