Former Quesnel sisters to showcase organic product at East Coast show

From their home in the Lower Mainland Colleen Beland and Debbie Kishineff are marketing their organic product.

Colleen Beland and her sister Debbie Kishineff have launched a new product.

Colleen Beland and her sister Debbie Kishineff have launched a new product.

Local longtime Quesnel residents Kadi and Cora Koyama were proud to hear two of their daughters were go-go-going to Toronto in the Fall.  Debbie Kishineff and Colleen Beland, now of Richmond, B.C., started a business earlier this year developing, manufacturing and marketing a raw, organic superfood supplement called Jump Up and GoGo.

Jump Up and GoGo is a powdered superfood supplement that is used as a base for a morning smoothie. Their recipes use a blend of cacao, maca root, hemp seed, wheatgrass, goji berry, acai berry and bee pollen. This blend of raw and organic ingredients is chock full of vitamins and minerals and has the whopping antioxidant equivalent of 21 servings of fruits and veggies in a single adult serving.

Things really got jumping in the spring when Debbie and Colleen approached a distributor of organic and health food products in Vancouver who, after reviewing the product, invited them to launch Jump Up and GoGo at the Canadian Health Food Association’s west coast show in Vancouver this past April.  The launch of the product was a huge success and Jump Up and GoGo were sold into more than 40 stores in B.C. and Alberta.

Since then, the pair have been busy producing their line of products:  Jump Up and GoGo Original Blend, Jump Up and GoGo Gluten Free, Jump Up and GoGo Vegan, Play Hard and GoGo for kids and Bow Wow and GoGo for their furry four-legged friends.

Debbie and Colleen are often on the road doing product demonstrations and are excited to be in stores meeting people who, just like them, are searching for real food with real nutrition. The two have just gotten word that beginning in late summer 2012 they will also be represented by distributors both in Quebec and Ontario. As a result of those agreements, Debbie and Colleen will be launching Jump Up and GoGo at the Canadian Health Food Associations’ east coast show in September 2012.

“This is an incredible opportunity at an amazing time. Debbie and I appreciate the great support of our distributors who have gotten behind us and are key to the meteoric success of this line,” Colleen said.

“The response to Jump Up and GoGo at the western Canadian show was phenomenal and we are told the eastern Canadian show is much bigger. There will be buyers from every major retail store in the health food industry and thousands of independent retailers in attendance. They’re all looking for something different and we’re fairly certain that we’ll be that item.

“Our Western Canadian product launch was one of the most successful our distributor had ever seen and we intend to make Eastern Canada a similar experience.”

Both women are dedicated to keeping Jump Up and GoGo free from the additives and chemicals that are seen in many “health products” that are available today.

“We use only raw, organic, ethically sourced and sustainable ingredients.  There are cheaper alternatives to the ingredients we use but we will never consider using them,” Debbie said.

“We won’t compromise on that because purity is the hallmark of what we are doing.  We made this for ourselves first and decided to make it a business second.  We’ve sourced the highest quality product we could find and are proud to bring it to the marketplace.

Locally, Jump Up and GoGo is available at Good 4 You & Planet 2 on Legion Drive.

You can also check out their website at  www.jumpupandgogo.com

– submitted by Debbie Kishineff

Quesnel Cariboo Observer