Fashion can sometimes be hard to find in a small town, but Golden is lucky enough to have Signature Clothing right downtown.
Owned by Deanna Ure since 1998, Signature Clothing has been providing the community with quality attire and personal service.
“I was always into clothes, so it seemed like a great opportunity to buy this place,” said Ure. “But I’ve definitely morphed this place into my own. We expanded in the kids wear, and some more junior stuff. There’s more lingerie for sure.”
Although it is certainly not the only clothing store in town, Signature has carved out its niche as a more upscale clothing store, separating it from the board and sports clothing shops in Golden.
“I have everything from jeans and jackets, to dresses, to pajamas, to shoes, so a bit of everything,” said Ure. “I’m more for the mom after she’s been out shopping for her kids and their ski gear.”
New stock comes into the store all the time, although it will slow down for a bit before the spring lines come out. Ure carries a wide variety of brands like Buffalo, Tribal and Point Zero, and choosing what to bring in is one of her favourite parts of the job.
“I don’t carry a lot of the same thing, so once it’s gone it’s gone,” she said.
“Dresses I only do either one or two of them, especially the fancier dresses, usually only one. And with the jackets, I’ll usually get in three. I also try to keep track of who has what, so you probably won’t see someone walking around in the same thing.”
Christmas is coming up, and Signature is bound to have something that is on almost every lady’s list. After years of selling clothing to the women of Golden, Ure is pretty good at helping even the most clueless guys pick out the right gift.
“I usually know who people are shopping for, and I’m pretty good at guessing what they would like,” she said.
Signature Clothing is having an open house shopping event to start off their Christmas season on Thursday Nov. 15 from 4 to 11 p.m. So come out to the store on 9th Avenue North and start getting some ideas for your own Christmas list.
“My pricing is very competitive. Almost everything comes with a suggested retail, and for Christmas I do free wrapping,” said Ure.
Signature Clothing is open from Monday to Saturday, and will open seven days a week as Christmas gets closer.
