A team of Kwantlen Polytechnic University business students placed third at the prestigious Intercollegiate Marketing Competition (IMC). Erin Spiller, Amanda Ovendone and Sean Krause were up against seven other groups at the marketing-focused business case competition.
And the trio was the top Canadian finisher — beating out UBC, Simon Fraser University and the University of Alberta — placing just behind a pair of American teams.
The competition is in its eighth year and features competitors across western Canada and the western United States.
It requires third and fourth year business students to demonstrate their creativity and problem-solving skills while creating a marketing plan for a real world client.
The students were challenged to design a marketing campaign which would attract younger consumers to a credit union. The teams presented their work to a panel of industry experts.
What made the achievement even more remarkable was that while others had trained for months leading up to the competition, the Kwantlen team was formed a mere two days before the start of the day-long competition.
“The team did an amazing job coming together at the last minute,” said Chamkaur Cheema, an instructor at Kwantlen’s school of business.
“Other teams trained for up to five months in preparation for this competition and our team came together in a matter of hours.
“I think that this is a real testament to the calibre of Kwantlen’s business development and its students.”
The team will now have time to prepare the annual APEX Global Business IT Case Competition organized by the Singapore Management University.
