Looking to tap into some new markets, Sparkling Hill Resort has expanded its sales staff.
Wendy Patriquin, Sparkling Hill marketing and sales manager, has been busy rebuilding her team.
“It was important to me to seek out individuals who were proven in their skills and who I knew could take advantage of the ever changing world of social media,” said Patriquin.
Heading a list of three recruits is Robin Baycroft, former resort services manager of Silver Star Mountain Resort. He will be joining the team with a similar focus at Sparkling Hill.
“I’m excited to be making a change and broadening my range of skills,” said Baycroft.
“Sparkling Hill is such a unique experience and the focus on health and wellness is not completely understood by a lot of people. Education and making sure we are talking to the right kind of customer will help take Sparkling Hill to the next level.
“Calgary, Edmonton, Vancouver and Seattle are full of people that need some time to relax and unwind. These are all markets we will be focusing on.”
Also joining the Sparkling Hill team is Trish Baldwin, who was most recently marketing and specialty leasing manager at the Aberdeen Mall in Kamloops.
She will serve as a business development specialist and focus on increasing visits to the resort by groups and corporations.
Whistler’s Derek Tsui, a graduate of the Thompson Rivers University tourism and marketing management program, has joined Sparkling Hill as sales and marketing co-ordinator.
Sparkling Hill has recently embarked on sales missions to California, India, China and France, where the resort, featuring a 40,000-square-foot European-inspired spa, was part of the gifting package at the Cannes Film Festival.
“We are involved in some excellent promotions connecting us with celebrities and higher earners,” said Patriquin. “Once they see what we have to offer they are blown away and are very excited to come and experience it firsthand.”
