The release of the 2011 Visitors Guide this week marks the start of an exciting new year for tourism in Penticton.
The official tourism guide for Penticton, the 52-page Visitors Guide is used to highlight the amazing tourism attractions the city has to offer. The guide features sections on wine, heritage and culture, playtime, golf, shopping, dining and entertainment, festivals and events, sports, outdoor adventure and winter activities, as well as detailed maps and a directory of tourism businesses.
“This guide has long been one of Penticton and Wine Country Tourism’s most fundamental marketing materials,” said Jessie Campbell, tourism marketing manager.
It works in conjunction with the tourismpenticton.com website, as well as social media and advertising campaigns in print, broadcast and online, to promote Penticton as a year-round tourism destination.
The guide, which is well-supported by the tourism community, is carried at visitor information centres throughout B.C., Alberta and Washington state. It can also be accessed online via www.tourismpenticton.com. Locally, it can be found at the Penticton and Wine Country Visitor Information Centre, as well as at hotels and motels, restaurants and other businesses.
This year marks the fifth year for the guide in its current format. Penticton and Wine Country Tourism is working on a new five-year Destination Marketing Strategy and with that will update the guide starting in 2012.
“As we look to move the brand of Penticton and Wine Country Tourism forward, we will also be refreshing the look and functionality of the Visitors Guide and giving it an increasingly relevant appeal that fits with the changing habits of our consumers,” said Campbell, adding that this will include ways to make the guide more interactive for consumers in the digital realm.
Plans for the 2012 guide are already underway, and will be unveiled early next year.
