Save-on-Foods reward points can now be translated into cash donations for Hope Air, a charity that flies people for free to urban centres for medical treatment.
Every 1,000 More Reward points collected at Save-on-Foods in Saanich or Vic West can be donated for $1, which will be equally matched by the parent Overwaitea company. A donation of 125,000 points, for instance, would give Hope Air $125, plus a $125 company match for at total of $250, which is the average cost of a flight for the charity. Customers need to tell the cashier to give their points to Hope Air.
Across Canada, Hope Air has arranged more than 7,000 free flights in the past year, and 76,200 since its inception in 1986. The service helps people in Canada who can’t afford airfare but who need specialized treatment, typically at a major medical centre.
The two Victoria locations and Overwaitea stores in Kelowna are participating in the Hope Air donation program.
“It’s a worthwhile cause and we try to support many organizations,” said Ted Pigeon, store manager for Westside Village Save-on-Foods. “It’s a great opportunity for us to offer an easy way for customers to support a charity in a way that’s seamless.”
For more on Hope Air, see hopeair.org.
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