White Rock and Surrey could have a few extra dollars to invest in grassroots tourism projects, following the recent announcement of $1 million for grassroots projects in B.C.
The cities are among more than 180 communities that will receive up to $9,200 in matching funds through the Community Tourism Opportunities program, upon completion of eligible projects.
The CTO program, in its third year, is co-ordinated by the province’s six regional destination marketing organizations which receive the funding from the Ministry of Jobs, Tourism and Innovation.
A total of $184,500 in tourism funding is available to Vancouver, coast and mountain communities, of which White Rock and Surrey are part. Past initiatives supported by the program include advertising, tourist-related signage and tourism brochures.