First came the announcement last July of the long-awaited redevelopment of the downtown core and the contract awarded to the Algra Brothers.
Then work began, the area fenced off, the demolition of two buildings, and the transformation underway.
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Now the branding: “Chilliwack is Back”.
Using the hashtag #chilliwackisback and a new website of the same name, the Algra Bros are promoting the downtown Chilliwack project that will include residential, restaurant, retail and office space on the 3.75-acre parcel of prime land east of Five Corners.
The website, www.chilliwackisback.com, includes a video tour of a 3D rendering of the plans, and a spotlight of one of the first tenants: None other than the Chilliwack Progress will be moving into the core of downtown into Phase I of the Algra Bros’ Downtown Chilliwack project.
For 83 years starting in 1891 the Progress was situated on a stretch of Yale Road across the street from where the new development is underway. W.T. Jackman started the paper in the wooden, three-storey building in 1891.
After eight decades the business moved to its current location on Spadina Avenue, but in the fall the Progress will be back at Five Corners.
@PeeJayAitchpaul.henderson@theprogress.comLike us on Facebook and follow us on Twitter.