North Okanagan residents are being urged to reach for local fruit when out shopping.
The B.C. Fruit Growers’ Association has launched a new advertising campaign to increase awareness about the quality and availability of tree fruits.
“Without a doubt, the tree fruit industry appreciates the growing support from loyal B.C. consumers who actively choose B.C. apples, pears, cherries and other tree fruits at their local grocer,” expressed Joe Sardinha, BCFGA president.
Growers are calling upon politicians, supermarkets and consumers to take action for sustainable agriculture and farm families, healthy food and local diversity.
“I’m a strong believer in the tree fruit industry’s economic and social significance to the Okanagan region and the province,” said Sardinha.
The three-week campaign includes radio advertisements as well as advertisements in Okanagan newspapers, including The Morning Star.
The BCFGA has also set up a Facebook page (called BC Fruit Growers’ Association) for users interested in learning more about agriculture and B.C’.s tree fruit industry and its growers.
“Users are encouraged to share stories of how the tree fruit industry has played a positive role in their community and in their lives,” said Sardinha.
“Consumers are also encouraged to lend their voice in supporting the BCFGA’s ongoing discussions with the provincial government to develop solutions for the recent challenges faced by the industry.”
