Mothers and parents are being invited to Kelowna’s breastfeeding challenge this weekend.
The annual event brings new mothers together to join in a unique competition to see which community has the most children being breastfed under the same roof simultaneously.
The challenge is part of World Breastfeeding Week, which is recognized internationally. KCR Community Resources and Kelowna Breastfeeding Cafe will be hosting the challenge at the Kelowna Farmers’ Market and Crafters’ Market at 11 a.m. on Saturday.
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The aim of the challenge is to normalize breastfeeding because it is considered the best way to feed an infant, reduces infant mortality and has short term and long term health benefits.
The Quintessence Foundation, a non-profit organization which focuses on breastfeeding education, started the challenge in B.C. in 2001. Since then, more than 4,000 children in six countries have particpated in the annual challenge.
More information visit babyfriendly.ca.
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