It’s not known when a proposed tax could go before Silver Star residents for endorsement.
A task force is proposing establishment of a resort association, which would charge all properties an annual levy for marketing the community as a destination.
“Brand awareness is critical. We want to make sure Silver Star remains top of mind,” Ross Foden, task force chairperson, told the Regional District of North Okanagan board Wednesday.
“We have to remain fresh and current.”
It’s not anticipated that a petition on forming the resort association will occur this year as the task force continues to consult with property owners.
“We’ve had a mix of responses, both positive and negative. Engagement will take as long as it takes,” said Foden.
For the association to form, support would be needed from 50 per cent plus one of the property owners representing 50 per cent of the assessed value. RDNO and the provincial government would also have to agree.
Foden insists the Silver Star community currently lacks the legislative structure to market itself.
“It’s about broadening the scope of what we can do at Silver Star. It’s not just about riding bikes or skiing. It’s about the shoulder seasons,” said Foden, adding that the process involves all businesses and residents and not just Silver Star Mountain Resort, the lift operator.
“Everyone should benefit from the broad-based approach to market Silver Star.”
Other communities in B.C. have resort associations that do promotions outside of winter.
“Sun Peaks will have major concerts and get 4,000 to 5,000 people. That’s run by the community and that’s what we need to do at Silver Star,” said Brian James, a task force member.
However, some concerns about a resort association are coming from Silver Star’s representative at RDNO.
“I’m getting the e-mails from people (in opposition),” said Mike Macnabb, director.
Macnabb says the primary issue is residential property owners who will have a fee on title if marketing proceeds.
“You are taking away people’s rights,” said Macnabb.
Support, though, is coming from other RDNO board members.
“I see this as a natural progression for the industry and community up there,” said Brian Quiring, Vernon director.
Some RDNO directors also wanted to know if resort association is the first step towards forming a municipality.
“It’s not part of the goal or mandate of the task force,” said Ken Derpak, a task force member.
There could be another open house to provide more information to property owners.
“We probably have only one shot at this so we want to make this work,” said Mike Randell, task force member.
