In spring, the Summerland Chamber will launch a new site dedicated to the needs of Summerland’s tourists.
The information is already online, but it is part of the chamber’s present website.
As a result, those looking to visit Summerland and in need of information about attractions, accommodations and services are directed to the same site as those business owners looking for information on the next chamber meeting or other business-specific information.
Running two sites, one dedicated to the needs of businesses and one dedicated to the needs of visitors, makes more sense than putting all the chamber’s information in one place.
Traditionally, a chamber of commerce will work to provide information for tourists, staffing a community’s visitor information centre and often taking an active role in the production of an annual visitors’ guide. In a physical building, the combination of a visitor centre and a centre for business-related resources can work well.
It is not the same online. In a place like Summerland, where tourism plays a significant role, it is important to provide visitors and potential visitors with dedicated resources. Those who are considering a vacation stop in Summerland will want all sorts of information about our community and its amenities.
Since many now travel with computers, smart phones, tablets or other electronic devices, it is wise to have travel information available through a dedicated site.
The way in which Summerland is marketed will determine the types of visitors who stop here and the number who choose Summerland as part of their vacation experience.
Our community has much to offer. The combination of the site with the existing printed and online visitors’ guide will help to enhance tourism in Summerland.
