Sporty and colourful, the exact flavour of the Penticton 2016 BC Winter Games and the merchandise line that was released this week.
“We are really pleased with how the clothing line has turned out and hope it becomes a staple not only in the participants wardrobe, but the community at large to keep the Games legacy and memories alive,” said Kristi Patton, Director of Promotions. “One of the coolest aspects of this line of merchandise is you can customize your item to the way you like it and express your own sense of style.”
A portion of the money raised through merchandise sales will be retained by the Host Society for the legacy fund given to the community after the Games to benefit youth sports. Several improvements have already been identified that would enhance local venues to accommodate higher levels of competition, supporting South Okanagan athletes and the region’s sport tourism strategies.
Passion Sports won the merchandise contract with the BC Games Society in the summer. They have been creating custom apparel since 2009 and place a high value on doing great work for their customers. The process to order is simple; browse the website, choose your favourite items, pick what colour you want and customize it with your choice of Penticton 2016 BC Winter Games graphics. It can be delivered right to your door or to the Penticton 2016 BC Winter Games office.
“We were very excited about the opportunity to design a line for the Penticton 2016 BC Winter Games, considering the Games is such a positive experience for young athletes, coaches, volunteers and communities,” said Chris Abra, Passion Sports.
Abra said they strived to design graphics that would appeal to a broad demographic.
“Some of the designs are bright and exciting, crafted to help showcase the positive and vibrant energy of the BC Games and to appeal to a youthful audience,” he said.
Classic designs to complement the professionalism of the Games that includes a lineup of brand name clothing like Under Armour.
“In all, we hope that our designs will provide a great addition to the great atmosphere that Penticton will provide for the 2016 BC Winter Games,” said Abra. “We are so excited to be part of such a positive project.”
The online store is live and ready for pre-Games ordering and can be accessed here http://store.passionsports.ca/bcwintergames/
Merchandise will also be available at select locations during the Games — Feb. 25 to 28, 2016. To view samples of the clothing line in person visit the Penticton 2016 BC Winter Games office at 90-246 Martin Street, Penticton.
This will be the fourth time Penticton has hosted the BC Games. The city was the host of the inaugural BC Summer Games in 1978, the 1990 BC Winter Games and the 1995 BC Summer Games. For more information, visit www.bcgames.org.
