The CIS is no more.
Canadian Interuniversity Sport, which has been in place since 2001, has been rebranded as U Sports.
The announcement was made on Oct. 20.
“This is a landmark day for us. Effective today, we are U Sports,” said Graham Brown, the CEO of U Sports. “This is an important step towards a total transformation of our organization which started almost a year ago.
“Although the mission and the passion remain the same, the new brand will shine the spotlight on our dedicated student-athletes at our 56 universities across the country. Today’s announcement also aims to create a massive change in the way university sports are consumed in a fast-changing digital era.”
The Trinity Western Spartans soccer, volleyball, basketball, cross-country and track and field teams all compete at the U Sports level.
There are more than 12,000 student-athletes and 500 coaches from 56 universities vying for 21 national championships in a dozen different sports.
The U Sports brand was created by the firm of Hulse & Durrell, which has put together numerous brand launches over the years, including the Canadian Olympic Committee, Swimming Canada, Curling Canada and most recently Equestrian Canada.
