There is nothing cryptic about wanting to help animals who are living a rough life.

That’s why it was obvious to a Kelowna company to start a fundraiser to assist pets in need.

RuffLife Rescues are launching Non-fungible tokens (NFTs) to help the BC SPCA in the hope it will lead up a donation of more than $1 million.

Daniel Gray, founder and CEO of RuffLife Rescues, said this fundraiser for the BC SPCA will create the mix of entrepreneurship, technology, and charitable giving for which Kelowna is famous.

“Our 8888 unique 3D dog NFTs are one-of-kind verifiable assets that are a lot like pieces of digital art. NFTs are popular around the world, but what makes us unique is that we’re launching an NFT that gives back to our local community,” he said.

NFTs are easy to trade, one-of-a-kind digital assets that are traded on the blockchain.

The digital art will be of dogs that represent 8888 RuffLife Rescues, which can get ‘adopted’ on the Solana Blockchain shortly after launch. RuffLife NFTs will be purchased exclusively through the minting Dapp.

This unique fundraiser hopes to bring charitable giving into the 21st century by using the profitable NFT sector, explained Gray.

Karin Massar, senior officer of community giving, BC SPCA, said the non-profit is greatful for the support and a portion of the proceeds will go to help animals in their care.

“As young entrepreneurs deeply involved in our community, we wanted to find a way to use our passion for technology to help animals. COVID-19 and recent extreme weather events in British Columbia have put animals in dire need of more support,” said Gray.

The fundraiser starts Dec. 20 with RuffLife Rescues donating 40 per cent of its profits to the BC SPCA.

The fundraiser starts Dec. 20 with RuffLife Rescues donating 40 per cent of its profits to the BC SPCA.

To donate click here.

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