Eating pancakes on March 4 will benefit children’s hospitals across the country.
Participating IHOP restaurants across the country will be offering free short stacks of buttermilk pancakes as part of National Pancake Day.
In exchange, customers are asked to make a donation in support of Children’s Miracle Network’s local children’s hospitals.
Millions of pancakes are expected to be served between 7 a.m. and 10 p.m. on Tuesday (March 4) at IHOP locations across the country.
That means all pancakes served up at IHOP locations in B.C. will go towards B.C. Children’s Hospital.
While this initiative has been done in the United States for the past eight years — raising nearly $13 million — this is the first time it is being done in Canada.
“I’m especially proud that what started as a grassroots effort in a few IHOP markets nine years ago has grown into a significant and truly international event,” said Julia Stewart, the CEO of DineEquity, Inc., the parent company of IHOP.
“We are thrilled that IHOP is bringing National Pancake Day to Canada and are grateful that they have chosen to support our hospitals with the money they will raise,” said John Hartman, the chief operating officer of the Children’s Miracle Network.
“Enjoying a free short stack of delicious pancakes while making a donation is a terrific way for people to improve the lives of sick children in their own community.”
While there was no official partnership last year, IHOP did provide B.C. Children’s Hospital with close to $5,300 last year, which it raised with National Pancake Day.
The Langley IHOP location is at 19700 Langley Bypass.