There’s a new face at the helm of the Canada West Ski Areas Association.
Christopher Nicolson is the new president and chief executive officer of the not-for-profit trade association that represents the ski areas of Western Canada.
“We are privileged to work in some of the world’s greatest mountains,” he said.
“We provide facilities to play in nature and teach healthy life skills. Skiing and snowboarding is more than a sport. It is an economic engine and an important part of our social fabric as Canadians.”
Nicolson comes to his role at CWSAA through many ski areas including Sun Peaks, Whistler Blackcomb, Silver Star, Forbidden Plateau and St. Anton, Austria.
CWSAA represents 275 members, including 133 ski areas and 142 suppliers to the ski industry. Its members in Western Canada generate $800 million in revenues annually.
