Special Olympics Canada is partnering with Safeway stores in Western Canada from March 7 to 21, with the hope of bringing greater awareness about Special Olympics and generating financial support for its programs.
Special Olympics enrich the lives of individuals with intellectual disabilities daily through the transformative power and joy of sport.
Safeway customers will be invited to make a donation of $2 at any Safeway store, and in return, receive five AIRMILES Reward Miles. Last year, $419,595 was raised across the country during the spring campaign, which helped support Special Olympics programs throughout Canada.
“Through their annual campaign and year-round support, Safeway has had a significant impact on the lives of Special Olympics BC (SOBC) athletes and programs throughout the province,” says Dan Howe, SOBC president and CEO.
“The generosity of Safeway and their staff and customers provides critical support for SOBC’s empowering programs and events for more than 4,300 athletes in 57 communities around the province. The awareness raised through Safeway’s campaign helps our communities become more inclusive, supportive, and respectful places. We are so grateful to Safeway and all who contribute to the campaign.”
Says Mike Nash, vice-president British Columbia, Safeway Operations, Sobeys Inc.: “As a company that proudly employs hundreds of people living with intellectual disabilities, we see first-hand the benefits the Special Olympics programs have brought to their lives. Our partnership with this amazing organization is a natural fit for us.”
