A Canadian company should be strategic about how it presents itself, which is what has driven the vision behind the refreshed brand of Used.ca (formerly UsedEverywhere.com).
While the focus will continue to be helping people buy and sell used items, the brand has gone from 84 distinct URLs to one.
“Used.ca on the surface seems like we’ve only trimmed 11 characters, but it creates opportunities, scalability, and a more recognizable name for Canadians,” said Lacey Sheardown, acting president and director of marketing for Used.ca.
“While our outward branding has been UsedEverywhere.com since 2008, even our staff have shortened the name to Used on a day-to-day basis!”
Used.ca is Canada’s largest Canadian-owned online classifieds company and is part of Black Press Community News Media, which owns The Morning Star.
