Everyone likes to think, “it won’t happen to me,” but thousands of Canadians needed disaster assistance from the Canadian Red Cross last year.
From an extreme heat wave that impacts individuals to a flood that suddenly forces a community to evacuate with few possessions, the impact of a disaster can be devastating.
The Red Cross is there to help but it can’t do it alone. That’s why fundraisers like the annual Walmart campaign are so important.
The Walmart Canada coast-to-coast campaign raises much-needed funds for local Canadian Red Cross disaster response activities. The campaign runs in Walmart stores until Aug. 31 with a national goal of $2.8 million and a combined goal of $308,200 for B.C. and Yukon.
“Funds raised will help the Canadian Red Cross to be prepared to provide assistance within hours of a disaster,” said David Magnuson-Ford, B.C. fund development manager of the Canadian Red Cross.
“We’re very excited to work with Walmart during this annual fundraising campaign, and know that Walmart shoppers will get behind the Canadian Red Cross.”
Walmart shoppers can make donations at the checkout to support the work of the Canadian Red Cross in their community.
The Canadian Red Cross is a member of the International Red Cross and Red Crescent Movement, which includes the International Federation of Red Cross and Red Crescent Societies, the International Committee of the Red Cross and more than 185 national Red Cross and Red Crescent Societies.
The Canadian Red Cross mission is to improve the lives of vulnerable people by mobilizing the power of humanity in Canada and around the world.
Walmart Canada operates a growing chain of 329 stores employing 85,000 Canadians serving more than one million customers each day.
Since 1994, the company has donated and raised more than $125 million to Canadian charities and not-for-profit organizations.
